Union Electric has partnered with leading greenhouse growers to provide premium cannabis at affordable prices.
Welcome to Union Electric’s farm-direct delivery service. The Flower Express is officially offering cannabis consumers the ability to join the journey to better weed at lower prices. And their easy to use online platform will deliver ounces of this high-end product straight to your door.
This isn’t the first time a brand’s formed strong grower partnerships to get a steady stream of product, but it’s certainly the most direct, transparent and reliable. Big distributors often white label their flower, which is to say they don’t give any attribution back to the farm itself. Some argue that this makes purchasing easier for consumers, but it also provides an inconsistent experience. Many of us have bought a killer strain only to find it completely different the following month. On top of that hassle, white labeling needlessly removes the ability for a consumer to form a relationship with the farm the way they do the brand.
When you think of wine, or even single-origin coffee, you often get the story behind the product. More than ever, consumers want to know where the things they consume come from, and what makes them unique. They're looking for transparency along the entire supply chain. Weed, with all of its variance in genetics, appearance and effects felt, should be treated the same way. Strains should be consistent, celebrated and talked about so people can make informed decisions and get reliable products time after time.
Proper and Union Electric have teamed up to tell the stories behind the bud, and what makes these farms unique. There’s never been a more immediate need for easily attainable, high-quality cannabis, and the first farm we’re focusing on provides it at scale. POSIBL focuses on sustainability, state-of-the-art technology and organic pest and disease management processes to provide premium cannabis on a regular basis. Let’s dig in to learn a bit about their property, people, process and purpose.
POSIBL’s initiation into the cannabis industry began with the purchase of their farm in December of 2017. Salinas, a once burgeoning flower industry full of commercial farmland and greenhouses, has since become overlooked and fallen into disuse. As you approach their property, the cross section of old and new is immediately apparent. Turning right off of the two-lane state highway leaves you at an intersection in multiple ways—but the literal sense of the road quickly fades as you start to see farms, both technologically driven and old school, colliding in a sense of beautiful harmony. Entering their office, a timeless Californian ranch, continues this theme in a few unique ways.
When you step inside, you’re immediately met by a statue composed of repurposed steel. A beautiful silhouette that beckons you into a space with more character than one could imagine. The property was for decades owned by a Japanese family whose greenhouses were dotted with every combination of colors chrysanthemums can offer. Their influence is woven throughout the property, as traditional sliding paper doors are abundant and lead from room to room filled with almost all of the technology Silicon Valley’s created. The still standing zen garden provides creative exploration both scientific and meditative. This marrying of old and new repeatedly shines through to create the perfect space for a company telling the story of how cannabis farming has always been, and where it needs to go.
In the 1980’s, flower growing operations headed to South America for cheaper operating costs, leaving a veritable wasteland of prime cultivating real estate in their wake. In more recent years, Monterey County has enabled licensed cannabis producers to use properties originally zoned for greenhouse cultivation in a way to both revitalize and reactivate an area with undeniable potential that’s been ignored for far too long. This also set POSIBL up perfectly to put their plan into action.
While they purchased the property in 2017, the plan to get into the cannabis industry started two years prior. Their Chairman, David Bon has long been rooted in Big Ag, and former CEO, Luis Espinoza, in global Food operations. The team had essentially perfected the use of greenhouses in Mexico for general agricultural purposes, while also selling products and facilities to leading names across the border. When he realized that many were using the same facilities to grow cannabis at a much higher cost than he could provide, it was essentially a no brainer to enter the space. Monterey, with its prime geographical location between NorCal and SoCal, and near perfect climatic and economical advantages, made perfect sense as the home base for this endeavor.
“POSIBL Farms focuses on sustainability, state-of-the-art technology and time-honored organic agricultural processes.”
Too many cannabis companies enter the industry concerned only for themselves. They don’t take the necessary steps for longevity, and don’t make sure to follow the rules to build a foundation with local officials. Many are more than happy to be non-compliant, as the illicit market is still thriving, and jumping through hoops that may or may not be there tomorrow doesn’t always seem worth it. POSIBL is not one of those operators. As of April 2020, there were twenty-eight annual cultivation licenses in Monterey County, POSIBL held ten of them (35%).
That’s just one of the many small steps they’ve taken to solidify themselves in the area for years to come. Beyond ensuring compliance, focusing on transparency and establishing meaningful partnerships, you'd be hard pressed to find a better site for what the team hopes to accomplish. The amount of variables making it a prime property are almost too many to list. There are general aspects, like the large amount of usable space, but it's the more unique factors that set them up for the future.
Having a potable water well with excellent quality allows them to not only have the best water their plants can get, but is also allows them to employ over 25 people—and if you have any knowledge of cannabis cultivation, you know it’s nearly impossible to do it properly with fewer than that. Throw on top an area rich in farming history and full of individuals with agricultural know-how, and you have the perfect setup to not only succeed, but thrive and continually claim market share.
While they’re currently crafting top-notch products and easily selling everything they can possibly grow, they aren’t stopping there. Their current utilized space on the property is 90,000 square feet, and their phase one plan of expansion will not only increase that to 200,000, it will also allow them to up their yields and reduce downtime for up to a 5x increase in production. From using infrared measurements of leaf growth to state-of-the-art lighting practices, they won’t leave a single variable to chance. Going from 5,000 to 100,000 pounds of cannabis produced yearly is no easy feat, and it’s a challenge POSIBL is happy to take on with their team and process. To learn more about their expansion, check out their site.
The leadership team’s previous expertise in Big Ag, Food and Pharma has allowed them to succeed in their transition by applying these skill sets to cannabis. Three overlapping teams work closely together, and through constant communication and keeping innovation at the forefront they’re able to consistently accomplish their overall mission. The leadership, greenhouse and cultivation crews cover everything from the purchasing of clones to the packaging of the final product. The property and personnel are invaluable to the total POSIBL portrait, but the foolproof processes they employ are what make their cannabis consistently solid and sought after.
Before they were able to concentrate on the plants, they knew they had to first establish partnerships. The current scope of the industry is too narrow and focused only on today, and not enough brands are teaming up to take control of the future. Matias, POSIBL’s CFO, works tirelessly to establish and maintain these relationships. Through these collaborations, they intend to further cement themselves as a grower + packager, allowing them to partner with brands like Union Electric who can then direct their attention to everything else. With the way the industry is currently built, no single operation can do everything alone. Staying in your lane and doubling down on perfecting what you know allows everyone to thrive—and provides the consumer with the best possible product, at the best possible price.
Every single harvest at POSIBL starts with one of their clone partners, and they’re in constant contact to map everything out four months in advance. Matias and Isaac, who handles all Planning and Procurement, correlate each grow with their purchasing partners on the other end to lock everything down and eliminate any potential issue come harvest. Being this dialed in with everyone involved is something every grower should be working towards. Practices like these, while growing only their proven winning strains, are what will keep people coming back.