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Halara Is Engineering A Better High
Feature by Proper Staff
Jan 16, 2023 · 8 min read

High standards, high quality—take a look inside the innovative vape brand, Halara.

Halara is a premium concentrate and hardware-focused company founded by a talented group of engineers with a knack for mixing getting high with higher education. 

Meeting during their time at the University of Minnesota, Nick, Malcolm and Travis all shared a passion for cannabis—and a desire to pour their knowledge into a startup centered around a product and industry they love. The timing of their graduation coincided with the legal cannabis market booming in California, and they moved out just four months later to start building their brand.

Couch surfing, living in a garage and van, putting it together piece by piece, they took the California startup life to heart, and did what few smoking circles have ever had the follow through to do. Which is to take a high idea past the well known, “What if we…” stage to actually make it to market. And we’re pretty damn glad they did, as products and passion like theirs are far too important to drift into the ether of a lost conversation.

The missing piece to make it all possible and put ideas into action was Lizzie, their CMO. But it doesn’t feel fair to stick to a single job description, as she wears many hats to keep the Halara train on track. Having previously marketed craft beer and bourbon across the Midwest, her skills were well suited to translate to the CPG world of cannabis.

Her vision and equal passion for Halara continue to be essential...because as the guys say, “Never let engineers create a brand.” Today they are regularly told they feel like a bigger company than they are—with much of that being due to the one-woman team running the show.

Halara's carefully curated catalog can be enjoyed by everyone in the cannabis community.

Though as the name Halara suggests, which means to "take it easy," it isn’t all about hard work. They want their products to reflect the founders' feeling that cannabis should be enjoyed in a relaxed and stress-free manner. Too many brands are racing to pack as much THC into every product they can—and they believe their carefully curated catalog will benefit and be enjoyed by everyone in the cannabis community, as they offer a wide range of options for all types of consumers.

This attention to detail in areas like their extraction process, formulation, and hardware is what continues to set them apart. Currently offering three vape cart options: Live Diamond Sauce (Liquid Live Resin), High THC, and High CBD, each one is made to cater to a different cannabis user.

The team then creates unique craft blends within each of these three categories, which include what they call "Stacked Spectrums," to highlight the best of each strain. In addition, they focus on alternate cannabinoids present in the plant to create a differentiated experience for even the most discerning of consumers.

Going beyond the oil, from their ceramic carts to the devices that allow you to hit them, all of Halara's hardware is top-of-the-line. They understand that the world's best oil is only as good as the hardware it's in. Which is yet another way their team strives to provide the best possible session for their customers, and ensure that their products offer a smoking experience of the highest quality pull after pull.

Education and transparency are also paramount to the Halara team's process, and they offer unique opportunities like their Patient Appreciation Days that focus on overall cannabis education. (Which are wonderfully not just a veiled showcase full of brand hype.)

They further their efforts in an everyday application by incorporating important information on their packaging, such as temperature recommendations and terpene profiles, to educate customers with every cart. This helps them maintain a high level of transparency and trust with their customers, something they value greatly and know is integral to their success—especially being in a market as crowded as cannabis.

Already checking so many boxes, they don’t stop at simply making and communicating a quality product, they also want to produce as small of a footprint as possible from each cart's creation to the day it's cashed out. To accomplish this, they focus on minimizing waste through processes like using compostable packaging and vegetable-based inks.

And on top of reusing all of the cardboard and rubber bands to ship their carts from their end, they even minimize waste from their manufacturer's side. While their carts come to Halara packaged in Styrofoam, their team redirects it from the landfill by delivering it to a specialized recycling center for an additional cost—all paid for by Halara. A step above that affects their bottom line, something few brands can boast.

Halara is making the world greener in more ways than one.

They are also working to remove single-use plastics at every intersection of their business, and as they grow they plan to continue offsetting the amount of plastic + mylar they do use to help make the world a little greener. A mission they are accomplishing in more ways than one.

So what does the future hold for this first-rate brand? Hunting winning cultivars, continuing to cut back on waste, and expanding their catalog of concentrates. They learned from some dispensaries that people love what’s found in their carts so much they were opening them up to dab the oil. Always out to give their fans what they want, they plan to release standalone extracts in the next year.

With brands popping up and dropping products left and right, it’s important to suss out those doing things the right way. And Halara is one of them. Their dedication to providing high-quality products and educating their customers while maintaining transparency and trust is something every team should strive for, and it’s what makes us just as happy to recommend their products as it does to hit them.

So whether you're an athlete, musician, chef, business professional, or seasoned stoner, Halara has something for you. Scroll down to learn a bit more about their products and where to find them nearby.

Vapes


High-THC Carts

Halara's High-THC products are designed for the experienced cannabis consumer looking for a potent and flavorful high. Made with the highest quality oil and terpene blends and housed in a glass and ceramic-coated cart, their High-THC products offer a range of different strains and custom blends, each carefully crafted to deliver unique and satisfying effects. Whether you're looking for a relaxing and euphoric experience or something more energizing and uplifting, Halara’s High-THC Vape Carts are sure to please.

Rater’s Quote - "I only took a few hits and got high pretty damn fast. I feel good. Really good. I usually revisit my vape early and often, but a little went a long way.”

Products:

High-CBD Carts

Halara’s High-CBD line is the perfect choice for those looking for a more mellow and balanced experience. Made with the same high-quality oil and terpene blends as their High-THC products, these High-CBD options offer a range of different strains and custom blends, each designed to deliver the therapeutic benefits of CBD without the heavy psychoactive effects of THC. Whether you're looking for relief from anxiety, pain, or inflammation, Halara’s High-CBD Vape Carts will have your back.

Rater’s Quote - "This cart makes for a relaxing and joyful high. Just the thing to follow up a hard workout. I’m kicking it on the patio, eating an orange. This is the ideal subtle high for a super casual day."

Products:

Live Diamond Sauce Carts

Halara’s Live Diamond Sauce (Liquid Live Resin) is a true cannaseur’s product housed in a fully ceramic and glass cart. Made with a cutting-edge cold extraction process that preserves the natural terpene and cannabinoid profiles of the cannabis plant, their Live Diamond Sauce is the closest you can get to dabbing or smoking flower in a cartridge form. With a wide range of different strains and single-source batches available, Halara’s Live Diamond Sauce Carts are sure to make a fan out of even the most discerning cannabis enthusiast.

Rater’s Quote - "Played some music for a while, and I totally got lost in the sauce! It tasted fruity, and it felt nice and clean. Like it offers all of the euphoria with none of the drawbacks."

Products:



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HalaraLava Berries High CBD Cartridge - 1g

 

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