Nuvata’s Mind Body vape series contains six thoughtful formulations of cannabis ranging in color, flavor, and effect - making it easy to dial in your mind, body, and in between.
When Andy Singh was 13 years old, his family moved from Los Angeles back to Bangkok, where he was born. Andy spent his formative years growing up in Thailand influenced by both cultures, with an appreciation for the best of Eastern and Western values. Once he moved back to California, he earned a degree in economics from the University of California, Santa Barbara in just three years. Eager to start working, he founded a logistics company coordinating freight transportation for Fortune 500 companies such as Costco, Walmart, UPS and Amazon. While he found financial success, Andy was driven by his entrepreneurial spirit he inherited from his father and decided he wanted to shift gears to something else.
Andy founded the cannabis company in 2018 with mindfulness and wellness at the forefront. Now, nearly a year after it started, Nuvata’s Mind Body vape line, which offers six varieties of flavored THC/CBD vape pens at a 9:1 ratio, can be found in more than 40 dispensaries. We spoke to Andy about creating a consumer product that is easy to understand, his favorite products, and what’s next for his company, including expanding his vape line to include more CBD-dominant strains.
As a young entrepreneur, what factors aligned in your life in order for you to start the company?
I almost felt like I was destined to do something entrepreneurial, following in the footsteps of my father. I saw him come to this country with nothing, and through persistence and hard work and dedication, he found himself to be a very successful businessman. He was a great role model for me.
So, right out of college I had the option to go into corporate America and I started my own logistics business. Within three years, it turned out to be very successful. It put me in a financially sound position to have the ability to explore other options in other industries. I invested in myself, and I really put my head down and stayed to the course of trying to accomplish something big in my life. So, I kind of pivoted away from the logistics industry after [cannabis in] California became legalized, and I got the blessing from my father to go all in. He helped me a little bit on the backing because it’s very capital intensive. We went into space with over $1 million. It was great to have that support, but we had to be very strategic as to where we allocate our spending.
“You think you know what weed is, then you try this, and you just transcend to a different level of a cannabis experience.”
So, as far as the factors, it was being in a financially sound position and getting the consent from my parents. Specifically, my dad, because we’re Indian and it tends to be a more conservative culture. Cannabis is still stigmatized to some extent but getting the blessing from him and then getting the financial backing were two of the biggest factors that enabled me to get into this space.
I would say the third factor is the genuine and pure passion for the plant. From a consumption standpoint I definitely believe in the therapeutic properties. It helped me get through college. I just saw the opportunity to really take this and transform it into a consumer-packaged good, to pretty much streamline the process for new consumers.
What made you want to start a vape company, specifically?
I wanted to start out by providing consumers with a consistent effect, so they always knew what they were getting into. Vapes allow me to define the accuracy and consistency of the effects, since flower tends to have variances depending on how it’s grown. I also found some components lacking in the space. Hardware was not up to par, it wasn’t durable and they clogged a lot. I really wanted to provide an all-around solution. I wanted the feature of portability and convenience, simplifying the ease of logistics and consumption.
So, I picked a disposable pod. I wanted to have something that allowed for that sense of familiarity, so I introduced the flavors, because people connect with flavors. I wanted to bring that as a feature to the vape line as well, to cater to the people who are trying cannabis for the first time.