To push the redesign of their brand forward, Tyson 2.0 is paying homage to the fighter’s past in a creative and comical way. Mike Bites are ear-shaped edibles nodding to the night Tyson’s career (and dietary choices) changed forever after biting off a piece of Holyfield's ear.

Approved by Tyson himself who noted that, “These ears actually taste good,” you’ll soon be able to find these popping up on dispensary shelves in California, Massachusetts and Nevada. And with 10mg of THC per gummy, they pack the sort of punch you’d expect from the former heavyweight champion turned cannabis aficionado.