The ladies of Proper went deep over a LEUNE-fueled brunch, discussing vape flavors, pink taxes, and the pros and perils of gender-specific marketing.
When Nidhi Lucky Handa dug deep into Eaze's catalog, she noticed there were products designed to get you extremely high and products designed to treat your every ailment. But cannabis designed for casual, fun times? Not so much. With that gap in mind, she founded LEUNE, a cannabis brand everyone could enjoy without hesitation or pretense. Within a month of launching on Eaze, her Desert Gold and Cloud Berry all-in-one vapes became the best-selling vapes on the platform. Practically overnight, it became clear she’d struck a chord.
Obviously I wanted to try the products for myself, so I convinced a few of my coworkers to ditch their desks and join me for brunch to sample them. (Spoiler: it didn’t take much convincing.) On a sunny Friday morning in Los Angeles, the ladies of Proper gathered around almond croissants and lattes to try out LEUNE’s vapes and chat (read: vent) about how we’ve traditionally been marketed to as women.
“I take a few deep pulls and have to restrain myself from inhaling the whole damn thing.”
But on the morning of our laid-back get-together, I wake up late and scramble to find a suitable #brunchlife outfit. Then I realize one of my car’s tires is completely flat. Also I can’t find my camera. So, after abandoning my car and ransacking my apartment, I pack up my gear and call a Lyft—but not before taking a few hits of the Cloud Berry vape. My first impression of this peacock blue, berry-flavored vape? It’s light, tasty, and incredibly easy to suck down. I take a few deep pulls and have to restrain myself from inhaling the whole damn thing. 10 minutes later, I’m halfway through my Lyft ride and noticeably calmer. My conversation with the driver about weather is remarkably bearable. Between the barely-there head high and a soothing body buzz, I could see this vape being a good entrypoint for cannabis newcomers. As a low-dose user myself, I appreciate the fact I don’t feel a high so much as an absence of irritation.